Hospitality Management, B.B.A. Program Code #0073
Resort and Recreation Service Management: Technology Management is a ThinkPad University curriculum in which the use of laptop computers is integrated into courses.
This program, which builds on associate degrees in Hotel Management, Restaurant Management, Culinary Arts Management, Gaming and Casino Studies, Business Management, Recreation Studies and Resort Management, prepares students for rewarding careers in the global service economy. The curriculum combines resort and recreation management theory, evolving technology applications, business management and operational services. The program includes a semester where seniors fulfill an internship at resort and recreation facilities.
Career Opportunities: Management-level positions worldwide at resorts, attractions, vacation excursion companies, hotels, restaurants, sports and entertainment complexes, theme parks, commercial recreation establishments, casinos and cruise lines, world professional associations and travel-related companies.
Student Learning Outcomes
Upon successful completion of this program, students will be able to:
Appraise situations and make strategic decisions from a top manager’s viewpoint.
Critically evaluate a strategic plan for an organization.
Discuss ethical, regulatory, environmental, social, political and technological issues related to human resource management.
Demonstrate methods to motivate staff to maximize revenues, reduce turnover and increase customer satisfaction.
Develop approaches for training a diverse staff.
Explain current technology applications in Resort and Recreation facilities and select software applications appropriate for operational challenges.
Complete needs assessment, design, and implementation training program at the property or corporate level.
Explain the principles of “Hospitality Law” and be able to practically apply the basic legal theory and prevention techniques.
Describe factors that have contributed to globalization and global economy as well as their impact on resorts.
Describe and implement qualitative and quantitative research methodologies.
Collect, synthesize and analyze customer satisfaction data and present findings using various methodologies.
Recognize and explain the liability and compliance issues associated with resort security and safety.
Communicate effectively both in written and oral presentations.
Research and analyze the work environment in large, medium and small organizations as well as investigate an employer’s expectations in order to secure an ideal job placement
To develop an appreciation of various cultures and global hospitality business practices and discuss the intricacies of particular regions of the world.
Curriculum Requirements - 120 Credits
A minimum of 2.0 GPA required in all RRMT courses
course | credits |
|---|---|
ACCT Accounting as Advised | 3 |
FSAD 153 Fundamentals of Hospitality Mgt OR BSAD 116 Business Organization and Mgt | 3 |
CAS 240 Hospitality Sales & Marketing OR BSAD 112 Marketing | 3 |
TOUR 106 Intro to the Hospitality Industry | 3 |
TOUR 153 Hotel Operations | 3 |
FSAD 257 Career Seminar | 1 |
100 level Credits from the following: CAS 102, 103; CUL 101, 111; FSAD 100, 101, 154; TOUR 101, 151, 152 | 6 |
200 Level Credits from the following: CAS 230, 251, 280; CUL 201, 211, FSAD 201, 255, 258, 259; TOUR 250, 252, 253, 255 | 10 |
RRMT 398 Hospitality Analytics & Revenue Marketing OR BSAD 221 Business Statistics OR MATH 141 Statistics | 3 |
BSAD 310 Human Resource Management | 3 |
BSAD 449 Management Policies and Issues | 3 |
RRMT 320 Legal Implications in the Resort & Recreation Industry | 3 |
RRMT 425 Training Design and Implementation – Hospitality | 3 |
RRMT 430 Assessment of Customer Satisfaction | 3 |
RRMT 440 Tech Applications for Resort and Recreation Management | 3 |
RRMT 470 Capstone Experience Orientation | 2 |
RRMT 480 Resort and Recreation Service Management Internship | 12 |
300 – 400 Level Electives in RRMT, BSAD, ENTR or BREW | 6 |
COMP SUNY General Education as Advised | 3 |
MATH SUNY General Education as Advised | 3 |
Additional SUNY General Education Credits | 24 |
Suggested Course Sequence
Course | Credits | |
|---|---|---|
Year 1/Fall - 15 Credits | ||
ACCT 100/ - Accounting Information & Mgmt OR ACCT 101 Principles of Accounting I | 3 | |
COMP 101 - Composition and Research | 3 | |
MATH 102 - Intermediate Algebra with Trig | 3 | |
TOUR 106 - Intro to Hospitality | 3 | |
100 level core requirement | 3 | |
Year 1/Spring - 15 Credits | ||
FSAD 153- Fundamentals of Hospitality Management OR BSAD 116 - Business Organization & Mgmt | 3 | |
TOUR 153 - Hotel Operations | 3 | |
100 level core requirement | 3 | |
SUNY GER | 3 | |
SUNY GER | 3 | |
Year 2/Fall - 17 Credits | ||
CAS 240/ BSAD 112 - Hospitality Sales & Marketing/ Marketing | 3 | |
FSAD 201 - Summer Cooperative Employment | 2 | |
200 level core requirement | 3 | |
SUNY GER | 3 | |
SUNY GER | 3 | |
Elective | 3 | |
Year 2/Spring - 16 Credits | ||
BSAD 107 Legal & Regulatory Aspects of Gaming/ OR BSAD 108 - Business Law I | 3 | |
FSAD 257 - Career Seminar | 1 | |
200 core level requirement | 6 | |
CITA 101 - Principles of Computer Applications | 3 | |
SUNY GER | 3 | |
Year 3/Fall - 15 Credits | ||
RRMT 320 - Legal Implications in the RRMT Industry | 3 | |
RRMT - 300-400 level RRMT | 6 | |
Foreign Language (SUNY GER) | 3 | |
SUNY GER | 3 | |
Year 3/Spring - 15 Credits | ||
BSAD 310 - Human Resource Management | 3 | |
BSAD 449 - Management Policy and Issues | 3 | |
RRMT 425 - Training & Implementation | 3 | |
RRMT 430 - Assessment of Customer Service | 3 | |
300-400 level school elective | 3 | |
Year 4/Fall - 15 Credits | ||
RRMT 440 - Technology Applications | 4 | |
RRMT 470 - Internship Orientation Seminar | 2 | |
RRMT 398 - Hospitality Analytics & Revenue Marketing | 3 | |
300-400 level elective | 3 | |
SUNY GER | 3 | |
Year 4/Spring - 12 Credits | ||
RRMT 480 - Resort & Recreation Internship | 12 | |